21020

Statment:

I am launching promotional campaign for Pakola. Named as “Haayin Pakola” I want to launch Pakola in the rural areas of Punjab. This campaign is only for Pakola product named as “Creame Soda”.
In these days Pakola is losing his relation with the audience, our iconic drink losing his value due to his less sale, so I want to launch a campaign which can construct a new relation with the audience and increase the sale in the rural area of Punjab. Using the common dialogue in Punjabi to attract the audience. Also introducing a character named as “Chacha Bhola” which is completely representing the Punjabi culture. That can help the brand to improve his sale.